Project Overview
Fresh does not survive a stock photo.
Yopolis makes Greek yogurt, cheese, labneh and creams. Dairy is bought on trust in freshness, and freshness is the first thing lost when a brand reaches for generic food photography.
The site is built around the products photographed as food rather than as packaging, close enough to read texture, which is the only honest argument a dairy brand has.
Custom sections let the team publish seasonal lines and formats without a developer, so the catalogue keeps pace with what is actually in production.
Achievements
In production.
Trusted on the work that cannot be gotten wrong.
