Project Overview
Furniture sold like an object of desire.
Benzo wanted to reach homes directly. The work had to create X by Benzo, a distinct e-commerce brand and store at xfurnishing.com, that could sell online without diluting the Benzo name.
X by Benzo built as its own brand: identity, art direction and a storefront designed to make each piece feel considered on a screen.
A direct line into the home that protects the parent name and never commoditises the product.
Achievements
A distinct brand that protects the Benzo name.
Trusted on the work that cannot be gotten wrong.
