(03) Projects
Launch website
Interiors
X by Benzo
An e-commerce furniture brand, launched. Furniture sold like an object of desire.
The site, top to bottom
xfurnishing.com
The launch site, top to bottom
Keep scrolling: the page moves with you.
Project Overview
X by Benzo
Furniture sold like an object of desire.
Benzo wanted to reach homes directly. The work had to create X by Benzo, a distinct e-commerce brand and store at xfurnishing.com, that could sell online without diluting the Benzo name.
X by Benzo built as its own brand: identity, art direction and a storefront designed to make each piece feel considered on a screen.
A direct line into the home that protects the parent name and never commoditises the product.
Human × AI
X by Benzo
Human and AI, side by side
HumanLeft: the launch site, built by hand.Right: the brand film the studio made with AI.
Achievements
Outcome & results
A distinct brand that protects the Benzo name.
- Results
- Brand and store launched in 2025, selling direct at xfurnishing.com.
- D2C
- Fact
- Identity, product art direction and e-commerce storefront.
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