Mad Genius

(03) Projects

Launch website

Personal styling

Wear It Milano

Website design and development for a Milan image advisory, selling in EUR across more than forty markets.

Industry
Personal styling
Services
Brand Worlds
Year
2026
Status
Live
Visit website

The site, top to bottom

wearitmilano.com

The launch site, top to bottom

The Wear It Milano website on desktop, the whole page
Desktop · the whole page
The Wear It Milano website on a phone, the whole page
Phone

Keep scrolling: the page moves with you.

Project Overview

Wear It Milano

Advisory does not sell like product.

Wear It Milano is private image advisory for founders and leaders. There is no shelf to browse. What a visitor is weighing is whether to hand over something personal to a stranger, and every ordinary e-commerce pattern works against that.

We built the site around the decision rather than the transaction: what the work is, who it is for, and what the first conversation looks like. The commerce sits underneath, doing its job without leading.

Pricing runs in EUR across more than forty markets from a single storefront, so an enquiry from outside Italy is a normal path rather than an exception someone has to handle by email.

Achievements

Outcome & results

A studio practice that reads as a practice, not a shop.

Results
Milan-based, selling across more than forty markets.
40+
Fact
Website design and development on Shopify, sold in EUR across more than forty markets.

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