(03) Projects
Launch website
Hospitality
Pencilight × Continental Hotel
A B2B portal for a lighting collaboration, presented with the authority of the landmark it is.
The site, top to bottom
pencilight.com
The launch site, top to bottom
Keep scrolling: the page moves with you.
Project Overview
Pencilight
A collaboration that presents itself with authority.
The collaboration needed a professional home, not a public brochure. Partners and specifiers had to see the Pencilight × Continental Hotel work, the fixtures, the spaces, the partnership, in one credible place.
A restrained, credential-led portal. The collaboration framed as the case itself: the lighting programme, the specification detail, the two names side by side.
Organised for a professional, specifying audience rather than a passing visitor.
Human × AI
Pencilight
Human and AI, side by side
HumanLeft: the launch site, built by hand.Right: the brand film the studio made with AI.
Achievements
Outcome & results
One credible source for the collaboration.
- Results
- Portal delivered in 2025 for the Egyptian lighting house.
- B2B
- Fact
- Lighting programme presentation and specification detail, in one place.
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Imagine more with us
Cairo → Gulf