(03) Projects
Launch website
Apparel
Breathe
Three years building a comfort brand’s digital face. Shopify, art direction and an AI visual engine.
The site, top to bottom
breatheeveryday.com
The launch site, top to bottom
Keep scrolling: the page moves with you.
Project Overview
Breathe
We made comfort breathe on a screen.
Comfort is the hardest thing to sell on a screen. Breathe’s bamboo pieces are about how they feel, and none of that survives a flat product shot. A fast-growing brand needed a presence as premium as the fabric, and a way to keep feeding it at the pace retail demands.
A restrained system built around the fabric, not the noise. Calm, neutral art direction with texture shown close, and a shopping experience composed to feel like the product itself.
A repeatable engine produces on-brand campaign visuals as fast as the brand grows, with a human choosing every frame that ships.
Human × AI
Breathe
Human and AI, side by side
HumanLeft: the launch site, built by hand.Right: the brand film the studio made with AI.
Achievements
Outcome & results
A digital face as premium as the fabric feels, three years and counting.
- Results
- A Shark Tank name with more than 160,000 customers and stores across Cairo.
- 160K+
- Fact
- Ongoing partnership since 2022: storefront, campaigns and the visual engine behind them.
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Imagine more with us
Cairo → Gulf