(03) Projects
Launch website
Resort Menswear
Onyu
A resort-menswear label, launched. Identity, art direction and a store that feels like a holiday.
The site, top to bottom
onyuclothing.com
The launch site, top to bottom
Keep scrolling: the page moves with you.
Project Overview
Onyu
Made to own the poolside.
Hesni Textiles wanted a modern menswear label that could stand on its own: exotic prints, premium fabrics, resort energy. Onyu needed a brand and a store that felt like a holiday, not a catalogue, and that could sell direct with confidence.
Onyu built as its own world: a bold, sun-drenched identity and editorial art direction that lets the prints breathe.
A storefront designed to feel like the collection: effortless, breezy, made to be worn.
Human × AI
Onyu
Human and AI, side by side
HumanLeft: the launch site, built by hand.Right: the brand film the studio made with AI.
Achievements
Outcome & results
A label with the confidence to stand alone.
- Results
- Launched and selling direct to customer from day one.
- 2025
- Fact
- Identity, product art direction and e-commerce, from brief to first sale.
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Cairo → Gulf