(03) Projects
Launch website
Home Textiles
Nillens
A 130-year textile heritage, brought online. Egyptian cotton, sold the way it feels in the hand.
The site, top to bottom
nillens.com
The launch site, top to bottom
Keep scrolling: the page moves with you.
Project Overview
Nillens
Heritage you can feel through a screen.
A textile house with a century of heritage behind it was selling the softest thing there is, comfort, on a flat screen. Nillens needed a storefront that carried the weight of Hesni Textiles without ever reading as a catalogue.
A calm, editorial system built around the cloth. A natural palette, texture shown close, generous space.
Bedding, towels, clothing and home, composed to feel as unhurried and tactile as the product.
Human × AI
Nillens
Human and AI, side by side
HumanLeft: the launch site, built by hand.Right: the brand film the studio made with AI.
Achievements
Outcome & results
A digital home as premium as the heritage behind it.
- Results
- Storefront launched for the heritage brand of the Hesni Textiles group.
- 130
- Fact
- Brand presence, visual language and storefront, delivered in 2025.
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Imagine more with us
Cairo → Gulf