(03) Projects
Launch website
Womenswear
Gabri’s Wear
Campaign hero design, a loyalty programme, and the words that carry both.
The site, top to bottom
gabriswear.net
The launch site, top to bottom
Keep scrolling: the page moves with you.
Project Overview
Gabri’s Wear
Tailoring photographs cold.
Gabri’s Wear makes blazers, vests and tailored sets. Structured clothing is unforgiving on a screen: the cut is the whole argument, and a flat studio frame flattens exactly the thing a buyer is paying for.
We built the campaign heroes around movement and shadow rather than symmetry, so the shoulder line and the drape do the selling. The copy stopped describing fabric and started describing the room you walk into wearing it.
A loyalty programme gives returning customers a reason that is not a discount, which matters for a brand whose pieces are bought one at a time over years.
Achievements
Outcome & results
A tailoring brand that reads as tailoring.
- Results
- Forty-nine pieces across blazers, vests and sets.
- 49
- Fact
- Campaign hero design, loyalty programme and marketing copy.
Get in touch
Reply in one business day
Imagine more with us
Cairo → Gulf