Project Overview
Furniture is bought in a room, not a grid.
Drowzy is a designer-led furniture and decor brand in Cairo. The hard part of selling furniture online is that nobody is buying a chair. They are buying how a corner of their home will look, and a product grid cannot answer that.
The store is being rebuilt around rooms and pairings rather than categories, so a piece is shown in the company it is usually bought with.
Alongside it we are building applied AI tools that let the team compose new scenes from their own catalogue, so a room set does not require a new shoot every season.
Achievements
In production.
Trusted on the work that cannot be gotten wrong.
