Project Overview
Sixteen products, one clear path.
Building BLOX sells LyteSpeed electrolytes, energy gels and a sport series of tablets. The range had grown faster than the structure holding it, so finding the right gel meant already knowing the brand’s own vocabulary. Someone arriving mid-training with a question needed an answer, not a catalogue.
We rebuilt the catalogue around what a buyer is actually choosing between: hydration, energy, recovery. Product cards carry the format and the use case on the card itself, so the decision happens in the grid instead of three clicks deep.
Custom sections let the team publish a new flavour or pack size without asking us, and the collection pages were restructured so each one answers a real search rather than repeating the brand name.
Achievements
A range that reads as a system rather than a shelf.
Trusted on the work that cannot be gotten wrong.
