Mad Genius

(03) Projects

Launch website

Sports nutrition

Building BLOX

A Shopify build for a hydration and energy range: product cards, collections and a catalogue that explains itself.

Industry
Sports nutrition
Services
Brand Worlds
Year
2026
Status
Live
Visit website

The site, top to bottom

building-blox.co

The launch site, top to bottom

The Building BLOX website on desktop, the whole page
Desktop · the whole page
The Building BLOX website on a phone, the whole page
Phone

Keep scrolling: the page moves with you.

Project Overview

Building BLOX

Sixteen products, one clear path.

Building BLOX sells LyteSpeed electrolytes, energy gels and a sport series of tablets. The range had grown faster than the structure holding it, so finding the right gel meant already knowing the brand’s own vocabulary. Someone arriving mid-training with a question needed an answer, not a catalogue.

We rebuilt the catalogue around what a buyer is actually choosing between: hydration, energy, recovery. Product cards carry the format and the use case on the card itself, so the decision happens in the grid instead of three clicks deep.

Custom sections let the team publish a new flavour or pack size without asking us, and the collection pages were restructured so each one answers a real search rather than repeating the brand name.

Achievements

Outcome & results

A range that reads as a system rather than a shelf.

Results
Sixteen products across hydration, energy and sport series.
16
Fact
Shopify development, custom product cards and sections, collection SEO and a catalogue restructure.

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