Project Overview
A catalogue that had outgrown its shelf.
Maison de L’Île sells sustainably sourced boho furniture and decor, and the range had grown past what the original store could carry. The audit found the usual pattern: the pieces were good, the path to them was not.
We audited the store against what people actually do on it, not what the navigation assumed, and rebuilt the structure around materials and rooms.
The redesign keeps the brand’s warmth while removing the moments where a shopper had to guess: sizes, materials and lead times now sit where the question is asked.
Achievements
In production.
Trusted on the work that cannot be gotten wrong.
